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Health and medical tourism is perceived
as one of the fastest growing segments in marketing ‘Destination
India’ today. While this area has so far been relatively unexplored,
we now find that not only the ministry of tourism, government of India,
but also the various state tourism boards and even the private sector
consisting of travel agents, tour operators, hotel companies and other
accommodation providers are all eying health and medical tourism as
a segment with tremendous potential for future growth.
Kerala - The Pioneer State Kerala, or God’s Own Country as its corporate slogan goes, has pioneered health and medical tourism in India. They have made a concerted effort to promote health tourism in a big way, which has resulted in a substantial increase of visitor arrivals into the state. Kerala and Ayurveda have virtually become synonymous with each other. However, though Kerala has strongly focussed on Ayurveda and its wide array of treatments and medications, good facilities are also available in the other traditional forms of medicine as well as in modern medical treatment. The bias towards health tourism in Kerala is so strong that Kerala
Ayurveda Centres have been established at multiple locations in
various metro cities, thus highlighting the advantages of Ayurveda
in health management. The health tourism focus has seen Kerala participate
in various trade shows and expos wherein the advantages of this
traditional form of medicine are showcased.Kerala,India has one of
the best qualified professionals in each and every
field,Allopathi,Dental,Ayurveda etc and this fact has now been
realized the world over. Regarding Medical facilities Kerala has the
most competent doctors and world class medical facilities. With most
competitive charges for treatment, Kerala is a very lucrative
destination for people wanting to undergo treatment of certain
medical problems who do not need immediate emergency treatment.
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